a passionate fashion and product designer who values creativity, innovation, and meaningful storytelling through design. I believe in balancing aesthetics with functionality and always aim to create designs that connect with people and make an impact.
I specialise in footwear, accessories, and collection development, creating visually striking designs that merge style, purpose, and a deep understanding of the target audience. For me, design isn’t just about beauty — it’s about clarity, function, and emotion.
With extensive experience across diverse product categories — footwear, bags, soft accessories, swimwear, and apparel — I handle the full design process:
• Trend research & forecasting (WGSN, fashion shows, social insights)
• Developing mood boards, color palettes, and patterns
• Designing technical sketches, branding elements, and visuals
• Selecting fabrics, trimmings, and materials
• Managing sample development and supplier coordination
I understand the fast-fashion workflow from concept to production and work closely with product managers, buyers, and technologists to deliver commercially successful designs.
